Our
Brand Story
Bringing masterplanned towns that bring communities to life
For over two decades, we have been creating sustainable township communities in Malaysia and across the region,
for flourishing families, thriving communities and future generations to come.
Making A Good Town
A town can mean different things to different people.
When we create great gathering places,
When we lay out the parks and lakes to open up to each neighbourhood,
When we apply architecture and craft beautiful streetscapes,
When we have a town square that draws people together,
We start to create a personality for the town.
So, when people move in and live there, they’ll see a difference.
A living, breathing
community within a town.
Listening to what the land has to tell us
An important part of our master planning is listening to what the lands has to tell us.
Our land has blessed us with many resources - rolling terrain, beautiful hills, lush wetlands.
So, we are able to work with nature.
We bring the water that runs off the land to flow into the natural ravines between hills to create lakes.
We preserve the hills in our towns so we are able to have hilltop homes just as we have lakeside homes.
The trees that were there long before we came, we preserve them and only transplant if we need to.
As such, the essence of the place remains unchanged, only enhanced.
So, by listening to the land, it allows us to create enchanting opportunities.
When we get the places right,
the town works
When we develop a personality for the town,
with great community places and lovely placemaking,
we are also mindful to work with nature and not against it,
and to always listen to what the land has to tell us.
When we lay out the parks and lakes,
to open up to each neighbourhood,
we will have native plants that attract rich biodiversity.
We preserve nature that was there long before us.
And we put bicycles ahead of cars.
When people begin to move in,
they’ll experience a real difference.
This is how we make towns that work,
for the people who call it home.
These towns provide people with the means to connect with one another, with nature and with themselves.
A good town is a connected town
Creating a good town
is really all about mindful planning.
And harmoniously bringing together
all the things that matter.
To do this right, we have to
think through the infrastructure masterplan,
that ensures easy accessibility.
Right from your home to the neighbourhoods.
We want to put bicycles ahead of cars
so you can walk out your front door,
down the street and get to the town center, sustainably.
And we want you to have a fascinating journey each time.
So, the masterplan has to have the
right technology solutions.
A town is Community
A town can mean so many different things.
It's a place where you grow up, where you visit.
A place where you create great gathering places,
like a park and community places.
Where people can enjoy and create lasting memories.
It almost has a living, breathing feel to it
So, we ensure there's always
something to do here with the community.
You get to know your neighbours in various ways.
People remember the place they grow up in.
So, when people come here, they sense that.
They get a feel for it, and want to be part of it.
This is your community.
