Aw: We have found that there is an urgent need to put everything in one place and to let you carry us wherever you go
Gamuda Land launched its mobile app, Gamuda Land Mobile (GL Mobile), at Menara Gamuda in Petaling Jaya, Selangor, on Oct 24.
Branded as “The One App”, GL Mobile is aimed at providing the company’s existing customers and registered members with a comprehensive end-to-end experience, from residence management to features and benefits.
Gamuda Land chief operating officer Aw Sei Cheh said the mobile app is a new digital milestone for the company.
“[Mobile apps are] not new to us but never before have we put everything in one. Our business is growing and we have a lot of townships and commercial real estate coming up. We have found that there is an urgent need to put everything in one place and to let you carry us wherever you go. Treat this like a virtual concierge. With the QR code, there are so many things you can do,” he said during a press conference.
Each member is given a unique QR code, and the customer and community-centric app allows members to receive early invitations and priority access to the developer’s special events and promotions.
Gamuda Land’s GL Friends loyalty programme and GL Acquaint registrant programme have also been built into the app, giving users the benefit of having their membership rewards and status within reach at all times.
GL Friends can also use their status to claim discounts and incentives from over 70 GL Merchants, all through the app. Meanwhile, app members can earn referral cashback incentives by referring Gamuda Land properties to eventual purchasers.
The mobile app provides users with one-stop access to functions such as visitor management, facilities booking and various conveniences, including laundry and florist services.
The application will be continuously updated to include projects in the pipeline such as the Discovery Park and water theme park at Gamuda Cove as well as a shopping mall at twentyfive.7. Users can view maps of, and purchase tickets for the attractions in the future.
“With the mobile revolution, we are now in the digital age where information is easily accessible. This gives us a sense of urgency to digitalise our operations, improve productivity, streamline processes and, more importantly, ensure our customers are satisfied with the quality of our services by providing convenience and real-time access to the information they need,” Aw said in his speech.
By year-end, he expects to have 5,000 app users from the 15,000 who are currently enrolled in the developer’s loyalty programme.
