(From left) Gamuda Land marketing and sales executive director Lillian Lung Hian Li, chief executive officer Ngan Chee Meng, Aw and finance general manager David Ng Kit Cheong at the launch of the developer’s app.
GAMUDA Land welcomed a new digital transformation milestone in its efforts to enhance customer experience.
The multiple award-winning property developer launched its new mobile app — Gamuda Land Mobile (GL Mobile), branded as “the one app” that gives purchasers a comprehensive experience throughout their entire home ownership journey with Gamuda Land.
“For over two decades, we have remained steadfast in creating places that people will call home, want to be a part of, grow up and grow old in,” said Gamuda Land chief operating officer Aw Sei Cheh.
“As we continue to focus on sound master planning and innovative placemaking, we do not lose sight of delivering long-term values to our communities through constant innovation.
“Digital transformation is how we look at the details and plan for tomorrow to create better customer experience for our community.
“The digital world has changed the way we tonsume content. Today’s technology alters, and to a certain extent, dictates our behaviour and lifestyles. This is why Gamuda Land is evolving with the times to enhance our customer experience.”
Aw said the company launched a GL Friends loyalty programme last year and formed strategic partnerships to bring high-speed Internet to its townships and to digitalise its operations.
“With this app launch, we are taking steps towards enhancing our customer service by increasing our brand presence, ensuring that our customers are satisfied with the level of services through realtime access to the information they need and other conveniences,” he said.
The app is just a part of the developer’s group-wide digital transformation, incorporating technology in every step of the way — from envisioning home design through the use of Building Information Modelling to building them in the nation’s first digital industrialised building system factory.
GL Mobile is a comprehensive app that is designed to give both Gamuda Land’s existing and interested buyers a holistic end-to-end brand experience.
From browsing for a new Gamuda Land home, to owning and living in one, the app aims to enhance customer experience in every step of the way through a few taps via smartphones.
The app includes a one-stop access to residence management functions such as visitor management functions, booking residential facilities and services such as having clean laundry delivered right to your doorstep.
Members of Gamuda Land’s GL Friends loyalty programme and GL Acquaint registrant programme can receive early invitations to the company’s special events as well as gain priority access and registration at said events.
GL Friends members can utilise their status to claim discounts and incentives from over 70 GL Merchants all through the app, and be rewarded with cashback incentives for referring Gamuda Land properties to eventual purchasers.
The app will be updated in phases, with more features such as the ability to view attraction maps, purchase tickets for Gamuda Land attractions such as Discovery Park and water theme park as well as view the shuttle bus schedule.
